The coach behind Body by Design
Francis Genal built Body by Design around one idea: coaching works best one person at a time. No staff, no shifts, no chain of studios. If you work with Body by Design, you work with Francis.
Forged from directness
Most of Francis’s clients come by referral: busy executives, retired physicians, and judges who want a coach who respects their time. They want a plan, not a lecture. Francis puts it simply: “I want easy and quick. I want answers, boom, there it is.”
That directness shapes everything about the studio, from how sessions are run to how the space feels. It’s built to feel more like an upgraded living room than a clinic or a big-box gym.
Simple, direct, and built around you
Body by Design isn’t a resort and it isn’t a gym. It’s a private studio built for calm, focused work. Francis keeps sessions simple: a clear plan, a clear next step, and no wasted time.
What you can expect:
- One coach, one client, every session
- Direct answers, not sales pitches
- Programs built around your body, your pace, your goals
- Senior Fitness Specialist (ACE)
- Brain Health Specialist (ACE)
- Fitness Nutrition Specialist (ACE)
- Behavior Change Specialist (ACE)
Every session at Body by Design is one-on-one, with Francis, every time. No exceptions.
Clients who want results, not routines
- Executives with high-demand schedules
- Retired physicians and judges staying strong and independent
- Women 40 to 70 navigating menopause and weight change
Historically referral-only. New clients are welcome by text, call, or the form on our Contact page.